Advertising and partnerships our readers can understand

Ways to work with us

• standard advertising placements on relevant pages
• clearly labelled sponsorship of a section or guide
• affiliate links with a visible disclosure
• products or documentation supplied for an independent technical review

Clear disclosure for readers

Paid collaborations, partnerships and affiliate links must be disclosed before a reader acts on them. An advertisement must not be presented as an independent recommendation, editorial article or customer experience when it is not one.

Our editorial decisions

Payment or a supplied product does not guarantee a positive assessment. We do not accept requests to remove a material product limitation, safety warning or reasonable alternative. Partners may check technical information about their products, but cannot determine our conclusions.

How we assess proposals

We prefer partners with a clear identity, accessible technical documentation, realistic claims and responsible customer support. We may decline proposals that are unclear, misleading, irrelevant or inconsistent with reader safety and trust.

Business enquiries

For a media pack or partnership proposal, email contact@poolexplained.com. Include your organisation, product or service, market, campaign goal, preferred format and timeframe.